Opening the Farm to a Select Audience
On February 8, 2026, Tharpure Organic Farms Private Limited hosted a carefully curated pre-launch gathering designed to offer an immersive, real-world experience rather than a conventional promotional showcase. A select group of 60 influencers and internal members were invited to spend a day at the farm, engaging directly with the environment, processes, and people behind the upcoming product introduction.
The event was structured as an interactive experience, allowing participants to observe, interact, and understand rather than simply listen or watch. The intention was to create familiarity with the brand’s working ecosystem before its public rollout.
A Walkthrough Designed for Understanding
The day began with a guided walkthrough led personally by Founder Surendra Awana. Instead of a formal presentation, attendees were taken across key sections of the farm to observe day-to-day functioning and operational discipline. The walkthrough focused on helping visitors understand how different elements of the farm operate in coordination.
Highlights of the guided experience included:
- A structured farm walkthrough led by the founder
- Observation of daily farm operations in real time
- Introduction to livestock management practices
- Overview of traditional dairy preparation workflow
The tour allowed participants to move beyond surface-level observation and gain insight into the working rhythm of the farm.
A Moment of Anticipation — The Private Reveal
During the gathering, guests were offered an exclusive first look at the upcoming product presentation. The reveal was conducted in a simple yet meaningful manner, connecting what attendees had observed during the walkthrough with how the product would be introduced to consumers. The private preview allowed participants to understand the continuity between process, preparation, and final presentation.
This early reveal created anticipation and helped guests form a deeper connection with the journey behind the product.
Engaging the Senses Through Experience
To make the visit more immersive, the event incorporated experiences that encouraged participants to connect with the environment through observation and participation. Guests were invited to engage in a tasting session featuring freshly prepared ghee, offering them an opportunity to notice the natural aroma and texture firsthand.
Additional experiential elements included:
- Interaction with indigenous Gir cows in their natural farm setting
- A traditional meal prepared using time-honored cooking methods
The lunch experience reflected simplicity and authenticity, aligning with the overall theme of the day.
Purpose Behind the Gathering
The pre-launch event was designed with a clear objective — to allow people to understand the journey behind the upcoming introduction rather than focusing solely on the final outcome. By inviting influencers to experience the farm environment directly, the company aimed to foster awareness built on observation and understanding.
The gathering focused on:
- Presenting the journey from farm environment to finished preparation
- Building awareness through firsthand experience
- Encouraging informed conversations around traditional practices
This approach emphasized transparency and engagement rather than promotion.
Reflections from Attendees
Participants responded positively to the experience, noting the clarity and openness with which the farm operates. Many highlighted how observing the process in person offered a deeper perspective compared to hearing about it indirectly. Several attendees remarked on the structured approach and attention to detail visible throughout the farm.
One participant commented, “Seeing the process firsthand gives a completely different level of understanding.” Others appreciated the opportunity to connect with the environment and observe the discipline behind daily operations.
The experience sparked meaningful discussions around transparency, traditional food preparation, and the importance of knowing the origin of what people consume.
Founder’s Note
Reflecting on the intention behind the gathering, Surendra Awana shared, “We wanted people to witness the journey directly. When you see the care and effort involved, the meaning of purity becomes clear.”
His message reinforced the importance of awareness and connection — values that shaped the structure of the event.
Moving Toward the Public Introduction
The pre-launch gathering served as a thoughtful step ahead of the wider introduction, creating familiarity and understanding among early participants. By opening the farm to observation and experience, Tharpure Organic Farms aimed to build awareness grounded in real interaction rather than description.
The event marked a meaningful milestone in the brand’s journey — one focused on experience, understanding, and connection — setting the stage for what lies ahead.
